Leadership Models Assignment Example | Topics and Well Written Essays - 1250 words

Leadership Models - Assignment Example In the 21st century and a greater part of the 19th century leadership has become an exercise void of coercion. Scholars have in the recent past; therefore, put forth lucrative ideas as to how one should describe leadership. The English philosopher Herbert Spencer states that society defines leadership; meaning leaders and their subsequent leadership traits are a product of pre-existing, existing and future societal rules, laws and norms. Granted, this description takes into account the subjective nature of all dynamic societies (Kellerman, 2004). Types of leadership Based on Herbert Spencer’s description it is imperative that there exists various forms of leadership to satisfy the different set of societal circumstances. There are, therefore, various forms of leadership styles that may occur in both the formal and informal setting. Discussed herein are four types of leadership: Autocratic leadership Bureaucratic leadership Democratic leadership Delegative leadership Transforma tional leadership I) Autocratic leadership Autocratic leadership is the form of leadership where the person in power exercises full control over individuals. Decisions are enforced by rewards and the fear of punishment. Also, communication tends to be primarily in one direction that is, from the leaders to the followers. The followers in this case have little control over matters even those very personal to them. This is because the leader allows very little or no input at all to the decisions they make (Clawson (2006). Application in work setting: Autocratic leadership does not provide for consultation and is, therefore, very beneficial when a project requires quick decision-making. Such projects are usually time sensitive or of weighty ethical significance such that one cannot afford to engage in controversial consultation. Change in society is inevitable but there are forces that hold it back. In a situation where quick change is needed this is the best form of leadership to adop t as it does not give room for stalling. The leader should be the most knowledgeable member of the group in order to cement their assertiveness. However, this form of leadership can cause followers to be subject to abuse by the leader. This is because the leader has so much power on their side. Secondly societies under this form of leadership are not cohesive as there is always conflict between the followers and the leaders. Finally, progression is hindered when autocratic leadership is in play. In most cases the leader makes decisions on their own, disregarding other peoples opinions that may be more lucrative hence hindering creativity (Kellerman, 2004). II) Bureaucratic Leadership In bureaucratic leadership, the leader is keen on ensuring that followers adhere to rules, regulations and procedures in an accurate and consistent manner. This leadership style emerges from the transactional theories, which base leadership on a system of rewards and punishments. The leader in this case expects that followers conduct themselves in a formal manner towards each other and even those outside their setting. The leader has certain distinct privileges that set them apart from the rest. This feature causes this form of leadership to be big on titles and roles. Adhering to the set rules results in reward while going against them may result in punishment or exclusion. This form of leadership flourishes over long periods and is, therefore,

Capitalization of Gender in Edna Millays Essay Example for Free

Capitalization of Gender in Edna Millays Essay The sonnet has experienced many modifications and innovations throughout the ages. Edna St. Vincent Millay’s â€Å"I, Being Born a Woman and Distressed† and Elizabeth Barrett Browning’s â€Å"Sonnet 43†, both Petrarchan sonnets, have diversified and helped pave the way for future female poets. In order to address and capitalize on ideas of gender connected to sonnet form and content, Edna Millay and Elizabeth Browning both revolutionize the traditional male-dominated sonnet form as females, Browning expresses overly sentimental and passionate emotion through content and Millay contradicts the social norm of female sexuality as well through content. Millay and Browning revolt against the male-dominated sonnet. Popular among prominent male poets, the sonnet was deemed unworthy for females, as men were far more educated and capable of fulfilling its high standards and strict guidelines. Both poets proved common beliefs wrong by excelling in the sonnet form. They used the Petrarchan sonnet, playing close attention to rhyme scheme and using iambic pentameter. They even incorporated the Volta between the octave and sestet, while using the first three lines in the sestet to introduce the change in tone and the last three lines in the sestet to conclude, invariably identical to the traditional Italian sonnet. At a time where women did not even have the right to vote, Millay and Browning both struggled to find a place in poetry writing, especially the sonnet form in which their predecessors were all male. The literary cannon and the Romantic Era consisted of all male poets who directed the sonnets to their lovers in regard to express their profound appreciation. Love has been the preferred sonnet theme since the 1300’s when the sonnet was created and both, Millay and Browning, stuck with the same traditional concept of love and lust as their topic. Being one of the most popular, sought out forms of poetry, the sonnet was the perfect way for nineteenth-century women to get out into the limelight and start a feminist movement. Or possibly, women poets stumbled toward the sonnet form due to its oppressive rules of rhyme scheme, structural shifts, meter and syllable count, it provided them a ready-made metaphor, suggesting difficulties in communication. Extremely restrained, the sonnet form helped make inexpressibility apparent, it therefore presented women sonneteers with an irony that revealed their circumstances of restricted speech and forced silence. Female poets, who incorporated the strict sonnet form, at a time difficult for women to freely embark in the lyric tradition, did so only to promote gender variance. Elizabeth Browning uses exceedingly sentimental emotions in her â€Å"Sonnet 43†. She either does so for ridicule or freedom for women to express themselves. By the use of such diction she is using satire and mockery of overly melodramatic reactions and feelings of a typical woman. â€Å" With my lost saints! -I love thee with the breath,/ Smiles, tears, of all my life! (12-13)†, even with the usage of several exclamation marks, she creates emphasis on the over exaggeration. In her Sonnet 43, Browning proclaims the pleasure love brings and pleads for a complete surrender to love, which seems far too corny. Or perhaps, she is just being herself, demonstrating to fellow females to be confident and unafraid of articulating and communicating your feelings. Following the thematic convention of rhyme scheme and iambic pentameter, Browning either wants to represent stereotypical females with her portrayal of unrealistic sensations or she wants to prove that even a completely feminine sonnet can create attentiveness to gender difference. Edna Millay challenges the social standards of female sexuality. Millay’s poem explores a female-centred perspective which opposes the widespread male-dominated presumptions of women. It is indeed a very sexual poem, revealing her sexual attraction and intentions to a particular man. Female sexuality was silenced in those times and rarely did women speak so openly and fearlessly of personal matters. She created a new realm of subject matters to women authors and helped support a liberated approach to life. The style of her poetry is formal with typical meter and rhyme scheme. Critics have repeatedly pointed out her bizarre connection of conventional poetic forms and structures with completely unconventional ideas and expressions. We must recognize and appreciate Millay for revealing the love em and leave em tactic normally exercised by males. However, because of the poets reversed gender, this strategy seems more modern, harmless and considerably humorous. There is irony and originality in a female using such rebellious content, perhaps she is scrutinizing normal male intentions, as it is regularly the women who are hurt in the end because they long for a relationship while the men are only looking for sex. The form may receive validity of tradition while the content concurrently mocks tradition. With the help of this poem she gained a reputation of a free-spirited and revolutionary social figure whose work followed her commemoration of life. Edna Millays poem fights for sexual freedom originally claimed by men, it fights for equality of the double standard that exists, which inhibits female sexuality and encourages male sexuality. Writing as women has led them to run â€Å"counter to† their culture and â€Å"against the grain of time† to echo Pounds words. Edna St. Vincent Millays â€Å"I, Being Born a Woman and Distressed† and Elizabeth Barrett Brownings â€Å"Sonnet 43† redefine the standards of genre and gender norms. Millay and Browning both revolt against the regularly male sonnet form, they were attracted to its structural affinity to promote gender variance. Browning creates emphasis using ordinary female emotions, while Millay challenges normality of female sexuality. However at the same time there are distinct contrasts apparent, Brownings poetry has a feminine quality with such passion and sentimentality while Millays poetry has a masculine quality, as it resists sentimentality with her ability to look beyond the status quo and her completely opposite lifestyle of love affairs. However, both poets attempt to reconcile with convention while contributing to gender capitalization, hoping to establish diversification equally valid for females. Both are icons for womanhood, both are masters of the sonnet forms and both are nurturers of ambition, independence, outspokenness and flaunting sexuality.

Espionage :: essays research papers

Espionage: to spy, the gathering of information Espionage is the secret gathering of information on rival countries for military purposes. Espionage can be used in business, military, economic or political decisions however; it is commonly employed government for defensive tactics. Espionage or spying is illegal in many nations however, it gains profits from agencies to protect the secrecy of information that is desired. Espionage is an old ancient craft; it has been used through out history. The Bible’s book of Joshua (The Old Testament) states that the leaders secretly sent out spies to reconnoiter a country. Also the Chinese Military theorist Sun Tzu’s, who wrote a book The Art Of War written in 500 B.C, provides instruction for organizing an espionage system with agents and defectors also known as rebels. Homer a Greek philosopher who wrote â€Å"Illiad† mentions the Egyptians had a well-developed secret service and spying agents. During the middle ages Joan of Arc , the world renown female spy was betrayed by Bishop Pierre Cauchon of Beavais, As a result Sir Francis Walsingham developed an efficient political spy system for Elizabeth I. During the American Revolution, Nathan Hale and Benedict Arnold achieved their fame as spies during the U.S. Civil War. In the United States the CIA or the Central Intelligence Agency is the main agency for gathering secret information and responsible for operations outside the United States. The FBI or Federal Bureau of Investigation has the primary responsibility for counterespionage activities within the United States. Counterespionage is when a country or an organization captures a hostile spy and turns them into a so-called â€Å"double agent† who sends false information to their own organization. It prevents other nations from gaining such information. Under international law, these activities are not illegal, but individual nations have laws against spying. However, spies are not considered with common or uncommon criminals. They are neither sinners nor international lawbreakers. If spies are caught they are either send back to their country, sent to jail or used as counterespionage (double agents). Espionage involves the recruiting of agents in local and foreign nations. Agents are encourage to have the ability of possessing information, using audio surveillance as well as the use of modern photography, sensing and other techniques and technology to gather secret information. Surveillance with high technology equipment on the ground or from high-altitude planes and satellites has become an important espionage technique. The Qualities of a Spy

Evolution From A Molecular Perspective Essay -- essays research papers

Evolution From A Molecular Perspective Introduction: Why globular evolution? Evolution has been a heavily debated issue since Charles Darwin first documented the theory in 1859. However, until just recently, adaptation at a molecular level has been overlooked except by the scientific world. Now with the help of modern technology, the protein sequences of nearly every known living thing have either been established or are in the process of establishment, and are widely accessible via the internet. With the knowledge of these sequences, one can actually look at several organisms genetic codes and point out the similarities. Entire genomes of creatures have been sequenced, and the human genome project is well underway and ahead of schedule. With this new knowledge comes worries, for humans, however. What if the information stored in our genes was available to the public? Would insurance companies and employers base their selections on these traits? Also, with the total knowledge of every sequence of every amino acid chain in a person's genome, couldn't a laboratory perceivably reconstruct an exact copy of, or clone, that person? These are all issues that will have to be dealt with in the near future, but for now we need only concern ourselves with the objective observation of these proteins in our attempt to explain our ever mysterious origin. As humans, we are the first creatures to question exactly where we came from and how we got here. Some cling to religious creationism as a means, while others embrace the evolutionary theory. As of now, and possibly forever, neither can be proven to be absolute truth with hard facts, and both have their opposing arguments. The point of this paper being composed is not to attempt to abolish the creationist view, a feat that at this point seems impossible, but merely to educate those seeking to unravel the mystery of our forthcoming by pointing out facts that exist in the modern world and that can be quite easily and independently researched. It is conceivable that the two ideas, creationism and evolutionism, can exist symbiotica lly due to the fact that both views have very good points. Hemoglobin: Comparisons between species Of all the proteins in living things, hemoglobin is "the second most interesting substance in the world," as American bioche... ...FHDHPETLDRFDKFKGLK--TEPDMKGSEDLKKHGQTVLTALGAQ--LKKKG 6. ---- TEWEHVNKVWAVVEPDIPAVG--LAILLRLFKEHKETKDLFPKFKEI---PVQQLGNNEDLRKHGVTVLRALGNI-- LKQKG 1. Human Man 2. Cow 3. Sperm Whale 4. Platypus 5. Chicken 6. Shark Table 1.3 Sequence comparisons of globin (information gathered from Hemoglobin and from "Genbank") 1 25 50 75 80 MYOGLOBIN (part two) 1. HHEAEIKPLAQSHATKHKIP--VKYLEFISECIIQVLQSKHPGDFGA--DAQGAMNKALELFRKDMASNYKELG-- FQG 2. HHEAEVKHLAESHANKHKVP--IKYLEFISDAIIHVLHAKHPSNFAA-- DAQGAMNKALELFRKDMASNYKELG--FQG 3. HHEAELKPLAQSHATKHKIP-- IKYLEFISEAIIKVLHSRHPGDFGA--DAQGAMNKALELFRKDIAAKYKELG--YQG 4. QHEAELKPLAQSHATKHKIS--IKFLEYISEAIIHVLQSKHSADFGA--DAQAAMGKALELFRNDMAAKYKEFG--FQG 5. HHEADLKPLAQTHATKHKIP--VKYLEFISEVIIKVIAEKHAADFGA--DSQAAMKKALELFRDDMASKYKEFG-- FQG 6. KHSTNVKELADTHINKHKIP--PKNFVLITNIAVKVLTEMYPSDMIG-- PMQESFSKVFTVICSDLETLYKEAD--FQG 1. Human Man 2. Cow 3. Sperm Whale 4. Platypus 5. Chicken 6. Shark

Diary of a Water Molecule

My parent's are dead. Actually they Just disappeared. I heard them talking about getting warm and then they just disappeared. I heard some older water molecule calling it evaporation. I did not like the sound of it but I had to find my parent's. My friend Each agreed to help me. Today we were watching sharks attack a school of salmon when it happened, I felt weirdness. Everything started to warm up, like my parent's had said. Each felt It too. Looks like we were going to evaporate together. Other water molecule started to go up around us and then we were floating.Day 2 – Condensation- After floating around with Each, asking about John and Lana Caches (my parent's), we sensed a chill in the air. Each and I decided to get other molecules and huddle for warmth or condensate. Now there were about fifty molecules all around us I could ask. But then I fell asleep. Day 3 – Precipitation- Our cloud has been slowly moving. It getting a lot colder, I think we are moving into the Arctic. I still haven't lost hope in finding my parent's. I was asking the water molecules around me. Since there were new water molecules Joining us I never ran UT of people.I even met my uncle Gary, but he didn't know anything. Then Each and I started to sink. But before we did we turned to snow. Then we fell or precipitate on a state called Pennsylvania. Day 4 -Percolation- I landed on a tree. Some kids were outside In a bunch of clothing. I think they were playing In the snow. Then I started to percolate Into the tree. Day 5 ? Transpiration-while In the tree I met a leaf. He said that he saw my father a day of two ago. It was my first lead. I asked him the fasted way out. He said that it was to pass off though him.Each explained how it was actually called transpiration. Suddenly I was doing it I was following in my father's footsteps. Day 6 ? Snow- was again snow on the ground. I could really move so I was afraid that my father was getting away from. I had to keep going. Each wa s falling behind because he met his cousin Sarah and he was explaining what he was trying to accomplish. I was going to meet up with him later. Day 7- Run-Off- While I was snow It started to rain. Suddenly I started to run-off Into a stream, Each was right beside me.We stayed in the stream for a long time before it got rough. Day 8- Ground Water- The stream got to rough that I and Each splashed out. We then sank Into the ground becoming ground water. Then a pipe took us to a house that needed water. I had heard about this. When the house we were at needed water we would come out and supply them. I was fine with this except the fact that we could get â€Å"needed† in the shower. Not where I wanted to go. Suddenly we were moving and I was praying. We ended up going into a water pitcher. Then the guy poured this mixInto us. We were Ice tea. He was about to drink us when, who I think was his older brother, upped the pitcher. Each and I spilled all over the floor. We were travelin g towards the sink with two other water molecules. Day 9- Corners- When we landed in the sink me and the other three water molecules. We went down the drain and we poured In to the ocean, It was huge and salty. I turned to the two molecules that we drained with. I asked them if they knew who John and Lana Caches are. They turned to me very slowly. Diary of a Water MoleculeBy inchoation them talking about getting warm and then they Just disappeared. I heard some older warm up, like my parent's had said. Each felt it too. Looks like we were going to Ion and Lana Caches (my parent's), we sensed a chill in the air. Each and I decided to the Arctic. I still haven't lost hope in finding my parent's. I was asking the water out of people. I even met my Uncle Gary, but he didn't know anything. Then Each and outside in a bunch of clothing. I think they were playing in the snow. Then I started to percolate into the tree.Day 5 – Transpiration-while in the tree I met a leaf. He said foots teps. Day 6 – Snow- I was again snow on the ground. I could really move so I was snow it started to rain. Suddenly I started to run-off into a stream, Each was right into the ground becoming ground water. Then a pipe took us to a house that needed into us. We were ice tea. He was about to drink us when, who I think was his older brother, tipped the pitcher. Each and I spilled all over the floor. We were traveling poured in to the ocean, it was huge and salty. I turned to the two molecules that we

America Civilization essays

America Civilization essays Upon the Europeans discovery and colonization of the Americas an irreversible transformation was triggered. The extreme differences in the cultures of the Europeans and Native Americans would prove to be fatal to the way of life that existed before European colonization. It appears that the majority of the actions of the Native Americans towards the new European colonists were in peace and acceptance. Unfortunately the colonists dreams conflicted with the views of the Native Americans. The free living philosophy of the Native Americans left them open to an unexpected overtaking by the colonists. The Europeans believed in making a new world out of America while completely disregarding the fact that there was already an Old World. The English learned quite a bit about survival in the New World from the Native Americans. They were taught how to construct and use nets for catching fish. Also they were taught how to construct canoes, a great method of transportation and hunting. The Native Americans showed them their ways of agriculture which were far superior to the methods of the English. In the 1580s the English settlers feared the Native Americans because the land was new and unknown to them. They did not understand the ways of the Native Americans and feared them. From the settlers perspective they needed to claim and posses land in order to feel safe. Many English settlers had read articles about the Native Americans prior to there journey to the Americas. The French and Spanish had portrayed the Native Americans as Indians. Christopher Columbus wrote that the Native Arawak Indians he encountered as loving people without covetousness. Others early explorers also wrote of the Native Americans friendliness and helpfulness. These images sat well with the expectations of the English, who were originally interested in trading with t...

Free Essays on Photo Hunt

From 1979 to present there have been many famous photographers, but there are three who really stick out: Jerry Uelsmann, Freeman Patterson, and Annie Slivovitz. These three photographers had very distinct photography and viewed photography as more than pictures but as pigments of emotions and feelings. These photographers are very famous for their pictures and one photographer is known for her help in third world countries. Jerry Uelsmann was born in Detroit on June 11th, 1934. Uelsmann acquired school degrees and actually went on to teach classes. He was an intelligent man, who knew exactly what he wanted to do in his life. When Uelsmann was 23 years old (1957) he received his B.F.A degree at the Rochester Institute of technology. When he was 26 (1960) he received his M.F.A at the Indiana University. In 1960 he received his first job offer to teach photography at the University of Florida in Gainesville. Uelsmann is also a member of the Royal Photographic Society of Great Britain. Uelsmann founded The American Society for Photographic Education. Uelsmann did mostly double exposures. When working a day in the darkroom Uelsmann would go through 50 sheets of photo paper, trying to find at least one or two prints that he liked. During a year, Uelsmann may produce one hundred and fifty images, and only fifteen of those one hundred and fifty images last through out the year. The fifteen prints that are left are the prints that had meaning to him. Sometimes he would draw sketches of the pictures he would like to develop, just to give him an idea of the kind of image he would like to create in his next photo. Uelsmann is not known for computer images but on a couple of his photographs he has used his Macintosh computer to enhance the prints. One photograph that he has computer enhanced is (â€Å"Man Walking on the Deskâ€Å"). Uelsmann decided to use a computer to alter this print because it amazed him; all the possibilities/creations that are a... Free Essays on Photo Hunt Free Essays on Photo Hunt From 1979 to present there have been many famous photographers, but there are three who really stick out: Jerry Uelsmann, Freeman Patterson, and Annie Slivovitz. These three photographers had very distinct photography and viewed photography as more than pictures but as pigments of emotions and feelings. These photographers are very famous for their pictures and one photographer is known for her help in third world countries. Jerry Uelsmann was born in Detroit on June 11th, 1934. Uelsmann acquired school degrees and actually went on to teach classes. He was an intelligent man, who knew exactly what he wanted to do in his life. When Uelsmann was 23 years old (1957) he received his B.F.A degree at the Rochester Institute of technology. When he was 26 (1960) he received his M.F.A at the Indiana University. In 1960 he received his first job offer to teach photography at the University of Florida in Gainesville. Uelsmann is also a member of the Royal Photographic Society of Great Britain. Uelsmann founded The American Society for Photographic Education. Uelsmann did mostly double exposures. When working a day in the darkroom Uelsmann would go through 50 sheets of photo paper, trying to find at least one or two prints that he liked. During a year, Uelsmann may produce one hundred and fifty images, and only fifteen of those one hundred and fifty images last through out the year. The fifteen prints that are left are the prints that had meaning to him. Sometimes he would draw sketches of the pictures he would like to develop, just to give him an idea of the kind of image he would like to create in his next photo. Uelsmann is not known for computer images but on a couple of his photographs he has used his Macintosh computer to enhance the prints. One photograph that he has computer enhanced is (â€Å"Man Walking on the Deskâ€Å"). Uelsmann decided to use a computer to alter this print because it amazed him; all the possibilities/creations that are a...

Shakespeares Richard III essays

Shakespeares Richard III essays Richard III is considered one of Shakespeares most evil characters, one endowed with sharp wit and lacking in morals, who governs through fear and force. Richard III deals extensively with the themes of political corruption and dissimulation. Richard's reign is portrayed as a period in which nothing is sacred; neither on a political or social level, nor on a personal one. Richard will stop at nothing, not even at betraying his friends and murdering his kin, in order to become king. Although his traits of character are clearly illustrated through his deeds and words, Shakespeare provides the reader with an important contrast to the character of the king, namely the women of the play. These women are: the Duchess of York, Richard's mother; Anne who later becomes Richard's wife; Queen Margaret who was the former queen and Richard's arch enemy, and Queen Elizabeth, the current queen. Also, Queen Elizabeths daughter, Elizabeth, is present in the plot but the reader is never introduced to her. Richard appears one-dimensionally evil, a flat character, the embodiment of evil and moral decay. His evil ambitions are expressed at the outset of the play; his purpose is to deepen the chaos in the kingdom and ultimately become king. He is portrayed through the eyes of the characters, especially the women in the play. Anne, Elizabeth, the Duchess of York and Margaret are voices of protest and morality who condemn the actions of the king, and are able to see through his intrigues, and at times, even to foresee the consequences of his acts. In fact, the four women are used as voices of the Elizabethan age in the sense that they provide an extraordinary example of the world view belonging to that particular era in the history of England. Not only do these women point out moral truths, but they also ask for divine retribution and point to a higher moral authority which transcends the realm of human action. These women illustrate how moral ...

Implementing Management Changes in BMW Essay Example | Topics and Well Written Essays - 3000 words

Implementing Management Changes in BMW - Essay Example Implementing Management Changes in BMW Abstract Change is inevitable in any organization to gain competitive advantage over others in the industry. Planning and implementing organizational changes is no easy task as re-engineering a company is a great challenge for its leaders. This research paper will explore the various stages of changes, leadership requirements and employee co-operation necessities required to make any major change in an organization a success. The German automobile doyen BMW is chosen as the platform of the research. The paper begins with a literature review available regarding organizational change. It continues to explain the challenges faced in BMW while implementing the strategies discussed practically. A research is done by collecting feedback from the employees on how effective they consider change management is. A conclusion which provides recommendation on change management is presented at the end. Introduction The ever increasing competition in the autom obile industry forces all the major brands to re-structure their marketing and management strategies to gain maximum profit. These changes started to occur in the early 1980's in companies like Ford and General Motors. The automobile industry then considered it as a survival strategy rather than a tool to gain competitive advantage (Shimokawa, 1994). Organizational change management started to gain widespread momentum after the recent economic downturn. Several companies like Ford followed the path of massive downsizing while a few companies like BMW which implemented organizational change in an effective way were able to maintain their profits without cutting down their manpower even during the grimmest times. They searched for new markets and introduced premium cars at a low cost, by establishing production houses in countries like China and India to control production costs. BMW is the only premium car maker to produce and market BMW 3-series and 5-series models in China locally. They have invested over 459 million Euros in a Chinese plant producing their MINI series cars which will be marketed in China alone. They have joined hands with Brilliance China Automotive Holdings Ltd to do the same (Welch, 2004). Taking a closer look at their change management strategies will help other companies manage similar situations effectively. Purpose of the Study The study analyzes how BMW can use organizational change and management effectively to stay as a dominant force in the market and keep expanding constantly. It also highlights certain successful change management processes followed in BMW. Limitations of the study The research relies heavily upon various external data available in the internet and other related sources. The employees who took part in survey showed little understanding of the explained concept. The line managers and the upper management view organizational change as something inevitable that will be imposed during grim situations. They look back to switching to older methods of working rather than looking upon the concept of organizational change as a tool of growth. This attitude makes them contribute very little to research regarding organizational change. There is a general hostility prevailing among the employees regarding any change as they feel it hard to come out of their routine and adapt to new practices. Literature Review Automobile industry operates under immense pressure today. The business market has changed enormously after globalization due to very strong competition, amazing

Health Resources and Policy Analysis Case Study Example | Topics and Well Written Essays - 250 words

Health Resources and Policy Analysis - Case Study Example While assisted living offers the above services, nursing homes offer full-time medical supervision and nursing care for the critical ill or patients with more acute conditions. Some of the residence services may include medical care, occupational, speech, and physical therapy, housekeeping, meals, help with medical care, and social activities (Sultz & Young 3 ). Assisted living is growing at a sharp rate in recent times because of their professional staff, who maintain companionship. While giving their services, one can actually note that the organization does what is assigned to do for the sake of the residents’ well-being and not for profit. According to Sultz & Young (5), there is also excellent patient care, remarkably nutritional meals, and attractive surroundings. Most important, its location is crucial to everything, making it easy and convenient for any person to visit. All these factors make the program the favorite of many, therefore grow rapidly. For a CSU student to prepare himself for a carrier as a CEO or administrator of an assisted living faculty, he should provide official transcripts from a recognized University or College of completion for averagely two years of training, two years of supervisory experience in a credible adult care home, or other residential or health care setting in five years before certification. Currently, there are 339 assisted living opportunities available. Some of the job opportunities include Hospice RN Patient Care Manager, Hospice Registered Nurse, and Licensed Practical

SOCIOLOGY Essay Example | Topics and Well Written Essays - 500 words - 1

SOCIOLOGY - Essay Example A great deal of research work has shown that violence has deep and long lasting effects (Johnson, 2008). Psychologists admit the fact that children pass 13 hours in a week (boys) and 5 hours (girls) in playing video games. Dr. Anderson and his co-workers demonstrated that violent video games develop the feelings of hostility (Anderson et al, 2003). Theorist’s stress that people should wisely think and select what they want to watch on TV. Sociologists made research and found that whatever TV news broadcast or newspapers write is all based on their own thinking knowledge. TV news has influenced people in different ways .the news of terrorism, murder, thefts and crime makes people feel hostile and aggressive. Researchers found a relationship between the media and the conduct. The principal and the foremost effect is to copy what is being shown. Secondly, it makes people insensitive making them hard-hearted about rest of the world. Others say that violent news makes people dreadful about the problems and pains of others (Johnson, 2008). Conclusion: Psychologists unite about the effects of TV news while research in this are is quite difficult to measure. A psychologist mentioned is very difficult to prove the relationship between violent media and the conduct through specific methodology. Anderson, C.A., Berkowitz, L., Donnerstein, E., Huesmann, L.R., Johnson, J., Linz, D., Malamuth, N., & Wartella, E. (2003). The influence of media violence on youth. Psychological Science in the Public Interest, Vol. 4, pp.

Economics of Immigration Essay Example | Topics and Well Written Essays - 1500 words

Economics of Immigration - Essay Example However, the economic impact largely depends upon the skills of those immigrated (House of Lords, pp. 5). A question however arises. Why is there a large need for immigration? In many poor countries, the population grows at a faster pace than the creation of employment opportunities. The political instability, economic and social problems all propel certain people to immigrate, either legally or illegally, to developed countries. Mexico is one such country that has shown a large increase in immigration to countries such as the United Sates. Many of the Mexican workers in the United States have immigrated illegally, without any inspection or a Visa (Yoshida, pp. 2). The major relationship of migration occurs between the United States and Mexico. Around 9 million people, born in Mexico have now migrated to United States. This migration has largely created economic changes in Mexico and United States. Two major factors have resulted in the blooming of this relationship. The first is bec ause of increased economic growth. Secondly, because of high inequality in Mexico and between Mexico and United States, the immigration has increased (Bush, McLarty, Alden, pp. 39). Immigration is largely because of economic factors and it further has economic impacts. The paper shall attempt to discuss the economic reasons of immigration into the United States from Mexico, what economic effects it has had on the U.S and Mexican economy. It also covers America’s policy, regarding immigration. As mentioned above, economic factors play a major role in an increase in immigration in the United States from Mexico. After the Second World War, there was a baby boom in both the United States and Mexico, but eventually in 1960, it reduced in US but continued to grow in Mexico. The Mexican economy did not create as many jobs as it should have for the working population; therefore, it resulted in immigration into the United States. Economists have concluded that around one third of immi gration from US to Mexico in the past decades has occurred because of an increase in birth rates. (Bush, McLarty, Alden, pp.39). However, the baby boom does not remain the only economic factor, explaining immigration. The second largest reason for immigration into the United States is due to the weak Mexican economy. For the past decades, the Mexican economy has not created enough jobs; the minimum wage remains too low. Even though the Mexican economy grew in 1960s and 1970s, the 1982 debt crisis rocked the economy largely, resulting in emigration from Mexico in search for higher paid jobs. The trend towards higher immigration into the United States from Mexico has largely been followed by recessions or slumps in the Mexican economy (Bush, McLarty, Alden, pp.39). In fact, the economic factors play such an important role in the process of immigration in United States from Mexico that the major source of revenue in Mexico comes from remittances sent by Mexicans working in the United S tates (Drachman & Paulino, pp. 124). Although immigration to another country may occur because of political instability and religious reasons, in the case of Mexico, this immigration has largely occurred because of economic problems. Mexicans have gained economically because of this immigration into the United States. It increases the wage per hour of an average Mexican worker; therefore, increasing the standard of living. Moreover, the United States

Emplyee relation Essay Example | Topics and Well Written Essays - 750 words

Emplyee relation - Essay Example This implied that ministers would use available policies like tax cuts, increased state spending to improve economic activities and achieve full employment. Unlike in the pre-war era, trade unions were encouraged by the UK government and regularly consulted on the most suitable workplace relation and relevant economic policies. With the economic changes that happened in the 1980s when government reduced its role in the utility industry like gas and electricity following their privatization, a significant impact was experienced in employee relations. Companies had more control over their internal employee association policies unlike in the early post-war years when government had ultimate authority. The government’s welfare policies through the national insurance system and National Health Service (NHS) have since 1979, shaped employment relations by ensuring that employers are held accountable to the wee-being of their employees. By promoting equality through social frameworks and progressive taxation policies, the government is significantly influencing employment relations. Employee involvement is when an environment where members of staff have a contribution to decision that touch on their jobs. It is used as a philosophy in continuous improvement within organizations when people are allowed to make contributions. Empowerment, on the other hand, occurs when lead employees are given room to make managerial decisions. Employee engagement is the art of keeping the workforce occupied for maximum productivity and may include letting them play games during breaks. Finally, industrial democracy occurs when policies that touch on employee welfare are a joint product of the organization’s management and representatives of the workforce. From these forms, industrial democracy is the best representative of employees’ interests because it involves them at the policy level. Getting involved at the policy level

Economics of Immigration Essay Example | Topics and Well Written Essays - 1500 words

Economics of Immigration - Essay Example However, the economic impact largely depends upon the skills of those immigrated (House of Lords, pp. 5). A question however arises. Why is there a large need for immigration? In many poor countries, the population grows at a faster pace than the creation of employment opportunities. The political instability, economic and social problems all propel certain people to immigrate, either legally or illegally, to developed countries. Mexico is one such country that has shown a large increase in immigration to countries such as the United Sates. Many of the Mexican workers in the United States have immigrated illegally, without any inspection or a Visa (Yoshida, pp. 2). The major relationship of migration occurs between the United States and Mexico. Around 9 million people, born in Mexico have now migrated to United States. This migration has largely created economic changes in Mexico and United States. Two major factors have resulted in the blooming of this relationship. The first is bec ause of increased economic growth. Secondly, because of high inequality in Mexico and between Mexico and United States, the immigration has increased (Bush, McLarty, Alden, pp. 39). Immigration is largely because of economic factors and it further has economic impacts. The paper shall attempt to discuss the economic reasons of immigration into the United States from Mexico, what economic effects it has had on the U.S and Mexican economy. It also covers America’s policy, regarding immigration. As mentioned above, economic factors play a major role in an increase in immigration in the United States from Mexico. After the Second World War, there was a baby boom in both the United States and Mexico, but eventually in 1960, it reduced in US but continued to grow in Mexico. The Mexican economy did not create as many jobs as it should have for the working population; therefore, it resulted in immigration into the United States. Economists have concluded that around one third of immi gration from US to Mexico in the past decades has occurred because of an increase in birth rates. (Bush, McLarty, Alden, pp.39). However, the baby boom does not remain the only economic factor, explaining immigration. The second largest reason for immigration into the United States is due to the weak Mexican economy. For the past decades, the Mexican economy has not created enough jobs; the minimum wage remains too low. Even though the Mexican economy grew in 1960s and 1970s, the 1982 debt crisis rocked the economy largely, resulting in emigration from Mexico in search for higher paid jobs. The trend towards higher immigration into the United States from Mexico has largely been followed by recessions or slumps in the Mexican economy (Bush, McLarty, Alden, pp.39). In fact, the economic factors play such an important role in the process of immigration in United States from Mexico that the major source of revenue in Mexico comes from remittances sent by Mexicans working in the United S tates (Drachman & Paulino, pp. 124). Although immigration to another country may occur because of political instability and religious reasons, in the case of Mexico, this immigration has largely occurred because of economic problems. Mexicans have gained economically because of this immigration into the United States. It increases the wage per hour of an average Mexican worker; therefore, increasing the standard of living. Moreover, the United States

Engineer Essay Example | Topics and Well Written Essays - 500 words

Engineer - Essay Example People have enabled themselves to travel to other continents in a matter of hours and to communicate instantly with others. The advancement in the engineering technology areas has shortened long distances and enabled humans to have more space and time. A new example of this is the Giant Telescope links to London from New York, underneath the Atlantic Ocean by the Internet Technology. I chose the Engineering program to equip myself with the proper knowledge to deal with the advancement of technology and the new inventions. One of my long-term professional and personal goals is to have my engineering program become my window for most of the advancements and to feed my interests in the science behind the inventions. Moreover, I need to build better experiences and apply what I have learned from my engineering theory putting it into practice at work. It is my aim to work for one of the industrial companies, to gain more experiences and skills and one day develop my own technology and/or manufacture it. Currently, I am planning to obtain my double major degree in Mechanical Engineering and Manufacturing Engineering and work in the industry. After gaining experiences in the professional field, I plan to obtain a master degree in Engineering Management to be able to learn managerial skills. Thus, I will be able to apply the management skills into my own factory in the future. Additional skills and discipline in working as a team member and in managing the time to accomplish tasks on time was gained throughout learning continuously in the school of engineering each quarter. I learned how to optimize my output and my group’s output within a fixed time frame. Moreover, the discipline that has been gained will continue in my life, to learn how to tackle challenges and how to overcome all obstacles in obtaining my goals. I learned how to utilize more than one resource for engineering science, to

Analysis of Learning Theory Essay Example for Free

Analysis of Learning Theory Essay Teaching and education in the church utilizes both the spiritual, as well as the psychological. Andy Stanley and Lane Jones in their book Communicating For A Change discuss teaching the Bible in a clear and concise way that encourages one to change. William Yount in his book Created to Learn examines traditional learning theory and how it applies to teaching the Bible. Andy Stanley has come up with three ways one can approach teaching the Bible. The first way is to teach the Bible to people. This method is just to educate the people about Bible facts. It does not address doctrine or to dig deeper into biblical truth. Stanley states, â€Å"This is the perfect approach for the communicator whose goal is to simply explain what the Bible teaches.† This is not a very helpful teaching method. Just knowing Bible knowledge will not impact one’s life. Change requires application. The second way to approach teaching Scripture is to teach people the Bible. This is the traditional way pastors and teachers approach the Scriptures. It is three points and a poem. Stanley states, â€Å"This goal differs from the first in that the communicator takes his audience into account as he plans his approach.† The third method of teaching is the method the authors present, which is hearing and doing. Stanley states, â€Å"A third goal, and the one I subscribe to, is to teach people how to live a life that reflects the values, principles and truths of the Bible. In short, my goal is change. I want them to do something different instead of just think about it.† This is best summed up when James states to be a doer of the Word not just a hearer, in the first chapter, talks about being a hearer and a doer of the Word. Appling the Word is the only way one will see any change in one’s life. Learning also has a psychological aspect as well. There are various theories on how one learns. One such theory is behavioral learning theory. Behavioral theory teaches that one learns through conditioning. Edward Thorndike has adapted traditional beha vioral learning to the classroom. William Yount describes Thorndike’s law of readiness. â€Å"The law of readiness states that learning proceeds best when learners are properly prepared to respond†¦In the classroom, learning proceeds best when learners are made ‘ready’ – when they are engaged in the subject – at the beginning of the session.† The law of readiness takes into account the environment where learning takes place. By providing the optimal learning environment, the teacher is creating an atmosphere that encourages learning. Learning also takes place through repetition and practice, which is known as the law of exercise. The third law Thorndike recognizes is the law of effect. Yount states, â€Å"The law of effect states that any response that is followed by pleasure or reward strengthens the association between that response and its stimulus.† This theory treats human learning just like training an animal. It does not take into consideration man’s spiritual nature. However, conditioning is useful in classroom management and conduct. Another theory of learning is social learning theory. Albert Bandura is the psychologist who popularized this theory. It has four stages. Stage one is known as attention. Yount states, â€Å"Attention is attracted, intentionally or not, by the perception that models help status competence, popularity, success, or similarity.† The concept of modeling is best described biblically as discipleship. The next phase is called retention. Yount states, â€Å"Retention – ‘retaining information or impressions’ – refers to the observer’s encoding of the model’s behavior into memory so that it can be remembered and produced at a later time.† This is done by mentally storing the information in one’s brain. The third stage is production. Production is practicing the observed behavior and adapting it based on feedback. This concept is learning by doing what one has seen in the model. Jesus sent out the disciples in groups of two to put into practice what they have learned. The fourth stage is motivation. The learning is motivated by their behavior being reinforced. This is done through feedback, both positive and negative. Social learning theory is consistent with the process of discipleship. Mentors are able to model what the Christian life looks like and the disciples put that behavior into practice. A third learning theory is cognitive learning theory. One form of cognitive learning is known as discovery learning. Yount states, â€Å"Discovery learning builds upon direct instruction to help students see the relationships among principles and concepts. It leads to longer-lasting retention of the material, as well as higher self-esteem in learners. Discovery learning encourages the development and use of creative thinking skills, involving formal logic, but more, including beliefs, desires expectations, emotions, and intentions of learners.† Discovery learning is made up of five concepts. The first concept is structure. This is organizing material in a concrete way in order to be taught. It is organizing material into outlines or graphs and the like. The next concept is presentation. Yount states, â€Å"Bruner believed that people possess different modes of under standing, and that these modes were available to learners of any age. He called these modes the enactive, the iconic, and the symbolic.† The enactive mode is learning by doing and seeing presentations. The iconic mode is learning visually by pictures and such. The symbolic mode is learning by describing complicated concepts verbally. The third concept is economy. This concept deals with the idea that providing too much information can cause overload and actually hinder learning. Stanley refers to this when evaluating traditional Bible teaching. The next concept is power. This power is best found in keeping learning simple and concise. Breaking concepts down into formulas or diagrams is helpful. The final concept of discovery learning is motivation. Yount states, â€Å"Intrinsic motivation sustains that will to learn; extrinsic motivation does not. Intrinsic motivation comes from the student’s own curiosity, their drive to achieve competence, and reciprocity – the desire to work cooperatively with others. These are rewarding in themselves, and thus, self-sustaining. The fourth learning theory is educational humanism. This concept takes the whole person into consideration and is learner focused. Yount states, â€Å"Learners are persons; therefore, life-changing learning engages personal attitudes, emotions, and values. The goal of educational humanism was to personalize the classroom.† There are several positive aspects to humanistic learning. One is the ability for teachers to build relationships with their students. This can also apply the modeling concept of social learning. Another positive aspect is the ability for students to explore their feelings and emotions. Yount states, â€Å"In the context of Bible study, exploring personal feelings and sharing personal testimonies are means to spiritual growth as God’s Word speaks, and Bible truths are discovered, personalized, and integrated into the authentic activities of life.† Learning theory impacts how one approaches teaching the Bible. In the opinion of the author, social learning theories, as well as, aspects of discovery learning and humanistic learning are effective in teaching the Scriptures. The concept of modeling is biblical. When Jesus told the disciples to follow Him, He was inviting them into a modeling relationship. This is the call to discipleship. By discovering biblical truth and applying to one’s life, both individually and in community, is how one grows in Christ. Bibliography Stanley, Andy and Lane Jones. Communicating For A Change. Colorado Springs: Multnomah Books, 2006. Yount, William R. Created to Learn: A Christian Teacher’s Introduction to Educational Psychology. Nashville: BH Academic, 2010. [ 1 ]. Andy Stanley and Lane Jones, Communicating For A Change, (Colorado Springs: Multnomah Books, 2006), 93. [ 2 ]. Stanley and Jones, 94. [ 3 ]. William R. Yount, Created to Learn: A Christian Teacher’s Introduction to Educational Psychology, (Nashville: BH Academic, 2010), 178. [ 4 ]. Yount, 179. [ 5 ]. Ibid., 219. [ 6 ]. Ibid., 220. [ 7 ]. Ibid., 221. [ 8 ]. Ibid., 242. [ 9 ]. Ibid., 243. [ 10 ]. Stanley and Jones, 102. [ 11 ]. Yount, 244. [ 12 ]. Ibid., 313. [ 13 ]. Ibid., 323.

Liver Function Tests And Bilirubin Biology Essay

Liver Function Tests And Bilirubin Biology Essay The human body is made up of various organs and one of the most important homeostatic organs is the liver. However, despite its very active role, is mostly underemphasised and although most of its functions are not as regulatory as the brain, the liver is involved in important processes. These include biochemical, excretory and synthetic functions, therefore, to detect deviations in its function, several tests must be carried out. These test are referred to as Liver function tests. They provide clues on the liver function and help to evaluate the level or amount of liver damage. Hence, they are used in the diagnosis of liver disease. And since early diagnosis and therapeutic intervention plays a large role in the treatment of liver diseases, liver function tests are important. Liver function tests The liver is the largest visceral organ in the body. It weighs about 1.3kg (3lb) in an adult (patho book ref). It has about 500 individual functions. To ensure that the liver continues to carry out these functions, there are several tests which are carried out on the liver when investigating a patient with liver disease. These tests are carried out on the bllod, each of them checking the amounts or levels of various constituents in the blood. Liver function tests include tests depict cholestasis (alkaline phosphatase, gamma glutamyl transpeptidase), tests reflecting the synthetic function of the liver tests (albumin and prothrombin time),tests portraying excretion (bilirubin, alkaline phosphatase and gamma glutamyl transpeptidase) and tests monitoring the amount of cell damage or liver injury (Aspartate aminotransferase and alanine aminotransferase). Bilirubin This is a yellow compound or pigment formed by the breakdown of haemoglobin. This originates from the breakdown of worn out, old or damaged red blood cells. The senescent blood cells are taken up and destroyed macrophages (Kupffer cells) of the phagocytic system (which are located primarily in the spleen and in the liver. During the breakdown of haemoglobin into heme and globin, the globin is further degraded to form new proteins and the heme part forms bilverdin. In the Kupffer cells, the bilverdin is converted to bilirubin by the use of enzymes. The bilirubin is then released into the plasma where it binds to albumin and becomes an unconjugated bilirubin. The unconjugated or free bilirubin enters the hepatocytes and after mixing with glucuronic acid, it becomes a conjugated bilirubin. This conjugated bilirubin is water soluble and hence, soluble in bile, therefore if the outflow of bile is interrupted, conjugated bilirubin will affect the colour of the urine, it becomes darker. Conjugated bilirubin enters into the small intestines through the bile ducts and there, it is deconjugated into urobilinogen by bacteria. The urobilinogin formed could either be reabsorbed into circulation by the hepatic portal vein into the liver to be re-excreted into the bile or excreted in faeces. This process is known as the enterohepatic circulation. The urobilinogen excreted in faeces or urine is oxidized to urobilin which is responsible for the colour of faeces. There are two tests which are carried out for bilirubin. They are direct-reacting (which is carried out for conjugated bilirubin) and indirect-reacting (which is carried out for unconjugated bilirubin). Various conditions can lead to an elevation in the amount of bilirubin in the blood, such as blockage of the bile ducts, excess production of bilirubin, reduced conjugation, reduced secretion and reduced uptake by the liver. Increased levels of indirect bilirubin are usually caused by liver cell disorder. An example is in hepatitis where the damaged biliary excretion leads to the presence of excess faecal urobilinogen in the urine. This gives the urine a darker colour and can be used as an indication of early cell injury. And an increase of direct bilirubin characteristically results from an obstruction which could either be located within or outside the liver (e.g.  a blockage in the bile ducts or gallstones). When the bile duct is obstructed, the concentration of urinary urobilino gen reduces because the stoppage in the excretion of bile into the gut does not lead to synthesis of the faecal urobilinogen. Albumin. Albumin is a major protein which is synthesised by the liver cells and secreted into the blood. The capacity of the synthetic function of the liver can be measured with the use of albumin. The serum albumin test, therefore, is carried out in order to measure the amount of protein in the serum. Albumin has a comparatively long half life of twenty one days, therefore, liver damage must persist (be long term) before reduced levels of serum can be noticed. Inability to maintain the serum levels between the reference value of 35- 50 g/L leads to a low reading of albumin, referred to as hypoalbuminaemia, which signifies impending liver failure. Apart from liver failure, there are other conditions which can result in low serum albumin. Examples include urinary loss, hypercatabolism and also severe malnutrition. Alkaline Phosphatase: Alkaline phosphatase is an isoenzyme which is present in the liver canalicular plasma membrane of hepatocytes, in the placenta, intestine and in the bone for bone building. The normal amount of alkaline phosphates is less 100 IU/L. Increase in alkaline phosphatase is mostly due to increase in enzyme production in areas close to an obstruction and also due to the molecular weight of the biliary isoenzyme. This can be detected with the used of serum electrophoresis. Increase in alkaline phosphatase can be caused by disorders such as cholestasis within the liver (intrahepatic) or outside the live (extrahepatic), space occupying lesions (such as abscesses, cysts and tumours) and hepatitis. During pregnancy, the isoenzyme located in the placenta is released and the isoenzyme in the bone is also released in children and adolescents during growth. These are known as physiological increases in serum alkaline phosphatase. In disorders such as rickets, the serum alkaline phosphatase level is i ncreased. This type of increase is called a pathological increase. And although bilirubin levels increase alongside alkaline phosphatase levels, sometimes the bilirubin value can remain normal regardless of an increased alkaline phosphatase level. Gamma Glutamyl transpeptidase Gamma-glutamyltraferse, gGT, is a glycoprotein which is found in many tissues such as the prostate, liver, intestine, pancreas, and kidneys. It has a normal range which is 20 times (1000U/L), it is considered severe and the raised ALT level can lead to severe viral hepatitis , circulatory shock and drug or toxin induced necrosis. The levels of AST and ALT are reasonably increased (2 30 times) in hepatitis (e.g. alcoholic hepatitis). An increased level of AST normally indicates acute abnormality of liver, heart and/or skeletal muscles.

Anna Karenina Essay examples -- Literary Analysis, Leo Tolstoy

In Anna Karenina, Leo Tolstoy presents marriage in a realistic sense, marriage is not an easy institution; couples must work through the rough patches in order for it to be strong; he also presents passion as a force that can have a positive influence, but simultaneously presents passion as a factor that can have a corrupting power on a person’s life. These two couples, Levin and Kitty and Vronsky and Anna, are compared throughout the course of the novel. Levin and Kitty differ from Anna and Vronsky because they do not communicate in the same ways. Kitty and Levin try to resolve issues as they arise, so that they do not create a bigger issue. Another difference is that Ann and Vronsky are sheltered from society because of Anna’s position as a fallen woman. Both of the couples have children, Levin and Kitty raise their child; however, Anna and Vronsky pay little attention to their daughter. Their relationships have drastic differences. Where Anna and Vronsky’s rel ationship is based on passion, Levin and Kitty’s is more of a spiritual one. One of the key aspects of Kitty and Levin’s relationship, which lacks in Anna and Vronsky’s relationship, is communication. When issues arise in Levin and Kitty’s marriage, they try to resolve them by talking with each other and seeking a solution to the problem. One instance is when Levin gets the cold feet syndrome before he gets married. Levin beings to wonder, â€Å"suppose she does not love me† (pg.404). Even though it is not custom for the groom to see the bride until the wedding starts, he goes and talks to Kitty. The issue is resolved. This has set the tone of their relationship because whenever an issue comes up, they talk about it. Another instance involves Kitty seeing Vronsky for the first... ...n a problem comes up and this causes a successful marriage. Because of Anna’s affair, she and Vronsky are not accepted by society. Children are also brought into each relationship. Kitty and Levin are very concerned parents; whereas Anna and Vronksy do not even take care of their child. Infatuation with passion can â€Å"bring about final destruction†¦Ã¢â‚¬  (Gromeka, pg.769). Passion can cause a person’s life to be completely altered, as it does with all of these characters presented. Anna’s passion for Vronsky leads to her death. By the end of the novel, Vronsky feels as if Anna is his only reason to live and because of her death commits suicide by joining the military. On the other hand, passion can present a positive influence, as it does with Kitty and Levin. They become closer and that eventually leads to their marriage, which causes them both to become confident people.

Medical Analysis of The JFK Assassination :: John F. Kennedy American History Essays

Medical Analysis of The JFK Assassination Dr. Charles Crenshaw's book Conspiracy of Silence caused a minor sensation when it was released in 1992, even attracting the attention of the New York Times. Coauthored by Jens Hansen and Gary Shaw, it told several conspiratorial stories about the assassination, and especially about the role of Dr. Crenshaw, then a resident physician at Parkland Hospital, in the care of John Kennedy and Lee Harvey Oswald. It has since been reprinted as Trauma Room One. Among the "interesting" things that Crenshaw claims are: The back of Kennedy's head was blown out, clearly implying a shot from the Grassy Knoll in front of Kennedy. A small wound in Kennedy's throat was an entrance wound, proving a shot from the front, and not from the Sniper's Nest behind Kennedy. Parkland doctors, knowing there was a conspiracy, have feared to speak out. The President's body was altered between Parkland Hospital and the autopsy at Bethesda. And the most sensational: Lyndon Johnson called the operating room were Oswald was being treated and demanded a confession be extracted from the accused assassin. Conspiracy authors, wanting to push the idea of a shot from the Grassy Knoll, have lapped up Crenshaw's account. For example, Gary Aguilar quotes Crenshaw as follows: He, with co-authors, Jens Hansen and Gary Shaw, recently published a book, "Conspiracy of Silence" (Crenshaw, CA, Hansen, J, Shaw, G. "Conspiracy of Silence". 1992, New York, Signet). Crenshaw has claimed both in his book and in public interviews that the President's head wound was posterior on the right side. In "Conspiracy of Silence" he wrote, "I walked to the President's head to get a closer look. His entire right cerebral hemisphere appeared to be gone. It looked like a crater—an empty cavity. " Conspiracy writer Gary Aguilar accepts Crenshaw's account. His essay on supposed "back of the head" witnesses is useful and interesting — although many of his assessments of the testimony are to be treated skeptically. How does Crenshaw know such things? According to the book, he had a central role in treating Kennedy. Yet when the New York Times called up Crenshaw in reponse to his book, he backed away from the book's claims as to how central he was, saying that Hansen and Shaw "took poetic license" on this issue. Crenshaw "admitted . . .that the role he played in Kennedy's case was minor." See the Times of May 26, 1992. It hardly inspires confidence in the book when Crenshaw says things like this.

Racism Synthesis

Racism can be â€Å"defined as the hatred of one person by another or the belief that another person is less than human because of skin color, language, customs, place of birth or any factor that supposedly reveals the basic nature of that person. It has influenced wars, slavery, the formation of nations, and legal codes† (â€Å"What†). The face of racism over the past 50 years has changed but yet, some still stay the same. People made laws against racism and it is not as blunt anymore.But opinions and stereotypes will remain which will cause others to still be treated differently. One way the face of racism has changed is that there are now laws against it. Because racism was such a major problem back then, the 14th amendment was created, which provided everyone guaranteed equal protection of the law and â€Å"prevents unreasonable searches and seizures† (â€Å"Racial†). In my high school, there is a wide range of diversity in races among the students.Not just a school of Blacks, or just Whites, or even just Asians, but the students are made up of a variety of races. A law that allows this diversity to happen is called Affirmative Action. â€Å"Affirmative Action refers to policies that take factors including race, color, religion, gender, sexual orientation, or national origin into consideration in order to benefit an underrepresented group in areas of employment, education, and business, usually justified as countering the effects of a history of discrimination† (Affirmative).According to James McBride in The Color of Water, him and his family â€Å"were shocked by the racial division of the city and surrounding country, where most of the black kids attended understaffed and underfunded city schools while whites attended sparkling clean suburban schools with fantastic facilities† (McBride 180). This suggests that since racism changed up north, in New York, there aren’t as much segregated schools anymore. While in the south, in Delaware, there still are segregated schools and rough racism.Another way the face of racism has changed is that it is not as blunt anymore. Racism is more discrete. Back then, not all blacks had the same privileges and racism wasn’t just about black and white people. This is an example of colourism. Colourism can be â€Å"defined as a conscious or unconscious state of prejudice that may be experienced by both blacks and whites so that they label as less attractive and intelligent individuals of a darker complexion, particularly, when it comes to black women† â€Å"Demystifying†). Among the black community, there is racism between it as well. Back then, white slave owners â€Å"allowed those of a lighter complexion certain privileges and denied those of a darker complexion those privileges and created in the minds of blacks that â€Å"light† is better. In addition, the selling of lighter-skinned women into prostitution or to salve maste rs to become their mistresses helped to concretize the idea that light skin is better† (â€Å"Demystifying†).But racism is not just about blacks and whites. It can be between any races. With the internet and the power of social networking these days, it is even easier to repudiate and excoriate people. People can criticize you secretly and not include you in certain events without your knowing. You can express racism even behind a computer screen on a website plus make it private so it can’t be seen by the public. Although racism has changed over time these past 50 years, racism in many ways still exists.Everybody has their own opinion and those opinions are influenced by the public and the media. In some way, shape, or form, people are stereotypical towards one another. Racial profiling is an issue due to such opinions and stereotypes. Racial Profiling can be defined as â€Å"the practice by law enforcement officials of using race, national origin, or ethnicity as the primary or sole consideration when intervening in a law-enforcement capacity† (â€Å"Racial†).James McBride, in The Color of Water, states that â€Å"any black man who loiters in front of a building for a long time looking it over is bound to draw suspicion from cops and others who probably think he’s looking for an open entrance so he can climb in and steal something. † This is an example of racial profiling because the police are considering that since he is black, he is going to commit crime and steal something. In that time, â€Å"black males were closely associated with crime in America (McBride). † This is a contribution to the stereotype of black people always committing crimes.Although stereotypes are based off facts, they do not apply to everybody. According to Heather Mac Donald, â€Å"such disparities in criminal victimization mean that the police cannot target their resources at the neighborhoods that most need protection withou t producing racially disparate stop and arrest rates. Blacks are not just the most frequent victims of crime in New York; they are also its most frequent perpetrators†¦add Hispanics to black shootings, and you account for 98 percent of all gun violence in New York. † Racism still hasn’t changed in stereotypes.Blacks still commit most crimes and are racially profiled by suspicion. Racism over the past 50 years has changed because of such laws for example, the 14th amendment and Affirmative Action. Furthermore, racism has changed due to colourism as well. But on the contrary, even though time has passed and views have changed, racism still remains the same due to everyone’s opinions provided and influenced by stereotypes. Works Cited â€Å"Affirmative Action. † Wikipedia. 2012. N. pag. Print. â€Å"Demystifying Colourism, Racism [opinion]. † Africa News Service 19 June 2012.Global Issues In Context. Web. 5 Oct. 2012. Mac Donald, Heather. â€Å"T he crime reporting you never read: if it doesn’t bash the police, it isn’t fit to print. † National Review 30 July 2012: 32. Gale Opposing Viewpoints In Context. Web. 5 Oct. 2012. McBride, James. The Color of Water: A Black Man’s Tribute to His White Mother. New York: Riverhead, 1997. Print. â€Å"Racial Profiling. † Issues & Controversies. Facts On File News Services, 3 Sept. 2012. Web. 5 Oct. 2012. . â€Å"What Is Racism? † Anti-Defamation League. Anti-Defamation League, 2011. Web. 13 Oct. 2012. .

Kona coffee Essay

Kona coffee company is one of the largest coffee manufacturers in the state of Hawaii. Their products are made in Hawaii and they have over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products. Strong Point †¢Corporate culture †¢Products †¢Political and Legal Environment – Great assessment in communicating the need to be aware of not only American export laws, but Japanese import laws as well. †¢Coffee Market – Information about the numbers of coffee market was good in showing the increase in coffee consumption. – Also how Japan has become the world’s third largest importer of coffee. †¢SWOT analysis †¢Marketing Objectives †¢Marketing Strategies – Excellent target market. †¢Supply chain strategies †¢Implementation Plan 1 2 – Researching upscale stores, Partner with a local ad agency, and Promotions such as taste tests are excellent idea. Sampling is the best way to promote a product. †¢Measurement and Control Strategies – Surveys are a great way to gain feedback both positive and negative. Weak Points †¢Situation Analysis †¢Markets. †¢Economic Environment – Could go more into detail about reasons why expansion would be good in this market. How is Japans economy? †¢Distribution †¢Competitive Environment †¢Promotion Strategies – A little bit weak on promotion. The biggest promotion should be social media. Missing Points †¢Situation Analysis could have gone more in depth – Main competitors are not mentioned – Product distribution missing – Environmental factors – Core fundamentals such as strengths, weaknesses, opportunities, and threats need to be slightly mentioned †¢Mission statement is missing. – Although I did find a cute quote on their web page â€Å"The warmth of the islands in every cup†. †¢Distribution – Could have mentioned how much is distributed to each store – Also how much is sold online My Conclusions: Although Japan is in its infancy in coffee culture I think it would be an excellent idea to offer Hawaiian coffee because Hawaii is seen as paradise. This analysis is missing in the report as well as Japans culture. They didn’t mention the fact that Japans coffee shops serve as meeting rooms for businessmen to talk and possibly capture new clients. It is very important to understand origins of culture so as to understand how to promote new 2 3 products in the best way possible. They don’t quit mention much about how brief japan customers visit a coffee shop and how to manage this problem. They would have to draw in and make the products attractive. It should be mentioned when Starbucks entered into Japan how it changed the views of coffee shops in Japan. It brought back a sit-and-have-a-chat style of coffee consumption. References http://www. hawaiianisles. com http://www. japantoday. com/category/opinions/view/japans-coffee-culture 3.

Dominos Essay Example | Topics and Well Written Essays - 500 words

Dominos - Essay Example Actually, the old customers may be tempted to quit their purchase of Dominos pizza due to change in quality that does not match their interest. However, the new customers may be attracted by advertisements and the ingredients entailed in the new pizza recipe. Loosing old customers is a major drawback in organizational success and may at times lead to organizational collapse. Dominos will have to suffer the risk of losing a big number of old customers and at the same time benefit from the rapid increase in new clientele. The difficulty involved in repositioning a brand is loss of old customers and increase in the cost of production. The chances of losing old customers may be due to the taste of new product and increase in purchase sale that may not be well with old customers. To enhance good market forces for the new recipe, Dominos has to employ or use both positive and negative framing in their advertisement to convince their target customers on the quality of their new products. Actually, they had to give the consumers an explanation owing to the sudden change of their previous recipe after that they thought was good by then. They had to give the difference that exists between the old recipe and the newly introduced recipe to attract customers and increase their clientele base. Inflicting consumers with positive emotion is one way of increasing sales, product because many people will always want to try new products based on the quality advertised. Through this message structure characteristic, Dominos is able to attract more clients to purchase their goods. Model learning and vicarious are some of the theories used by Dominos in relation to their product presentation. Actually, this organization’s main aim is to teach its consumers about the product change and sudden improvement in the social media, commercials and various advertisement platforms. The consumers or interested people are able to access information about their recipe and

Code of Ethics in Architectural Practice Essay Example | Topics and Well Written Essays - 2000 words

Code of Ethics in Architectural Practice - Essay Example Through the use of a clearly defined set of ethical expectations on the conduct of architects, the AIBC can define the integrity of the profession of architecture in order to supply the public with credible and competent professionals who all conform to standards of practice. The AIBC (Architectural Institute of British Columbia) is a self-regulated, independent professional organization in Canada that provides entry for architects into their professional careers. By ensuring that the education and conduct of those in the profession of architecture adhere to their standards, the organization can help the public with hiring competent and worthy members for their work. The organization provides a resource for conflict resolution, as well as and advocacy an advisory program in order to service the public for understanding how, when, and why to hire an architect. The AIBC maintains a directory of members which allows the public to hire accredited and responsible architects. In the proces s of defining appropriate professional behaviors and administration of the position of architect, the AIBC provides a code of ethics in order to set standards for performance (AIBC) The Code of Ethics According to Quatman and Dhar, architects must adhere to â€Å"codes of ethics, building codes and professional standards of design† ( 352). Without these standards, the safety of the public will be at risk and the integrity of the profession would be compromised. Architects are required to be licensed, which requires 5600 hours of work experience and completion of the certification examination. The AIBC provides a complete code of ethics that architects are expected to abide by in order to ensure high quality production of work. The code has been released as a PDF so that all members can review and adhere to the structure of the code. The code begins by clarifying that when the word ‘architect’ is used, it should be applied to architects, architecture firms, as wel l as licensees and associates of AIBC. The bylaws of the organization require that a code of ethics be created and that each member reads this code of ethics and takes the following oath: Solemnly do I declare that having read and understood the Act of the Architectural Institute of British Columbia, its Bylaws and Code of Conduct, and having passed the examinations, I am eligible for membership. Further do I announce that I will uphold professional aims, and the art, and the science, of architecture and thereby improve the environment. I also accept with obligation the need to further my education as an architect. I promise now that my professional conduct as it concerns the community, my work, and my fellow architects will be governed by the ethics and the tradition of this honourable and learned profession (AIBC 4). According to the document, â€Å"This ‘oath’ underpins and informs the profession’s fundamental obligations and expectations of its members †Å" (AIDC 4). The reading and acceptance of the code is designed to ensure that all members of the organization, which should include all members of the architect profession, understand their responsibilities in regard to the ethics code. The first section deals with professional engagement. The code outlines the way in which the relationship between the architect and his or her client should be formed. The laws by which

I do not have one Essay Example | Topics and Well Written Essays - 250 words

I do not have one - Essay Example Prosecution includes jail term and fines and in Chris Brown’s case, the accused received years of probation as well as six months in community service. Protective orders were issued out to contain Chris’s behavior. This measure is in line with court actions on those found guilty of domestic violence (Weiss, 23). Many people ask themselves why the victims of the violence do not just leave. This may seem like an easy decision but as analysts say, this is not an easy decision. In our case, we see that Rihanna is adamant to leave an abusive relationship and she proudly tell other people to not interfere with her affairs (Weiss, 40). She claims that people often misjudge cases of domestic violence. They do not think of the perpetrator as requiring help. This is usually the case where the perpetrator requires help and counseling. It is commendable to see that they got back together after Chris Brown got back from probation and they even recorded a song together. Hence domestic violence issues can be resolved and a couple lives happily ever after (Weiss,

The great inflation of the 1920s Essay Example | Topics and Well Written Essays - 2500 words

The great inflation of the 1920s - Essay Example In the initial stages of the great inflation, German citizens did not experience its effects partly due to the stability of German’s economy before World War I. At the end of 1923, the effects of the great inflation started being felt by the German citizens. The great inflation reached its peak at the last half of 1923 when the prices of basic commodities had increased by more than five hundred times. The price continued to increase steadily putting German’s economy at the risk of collapse. Although the inflation resulted from economic factors, it was related to German’s governance. This essay will investigate the great inflation, and its impacts on Germany and the German people. Like most other inflations, the great inflation had its source in poor monetary policies and governance issues. Germany’s involvement in World War I is believed to have been the source of its monetary crisis. At the height of World War I, the German government exhausted its moneta ry reserves forcing it to turn to money printing press as a quick intervention measure. The German government needed money to pay its soldiers and officers serving in the war. The government also needed money to purchase military equipment that was required during the war. The government considered the act of printing extra money as a quick intervention strategy of winning the battle. ... This measure was meant increase the amount of liquid money under government’s control. This measure could not however, guarantee the government adequate money to pay its military personnel. To contribute to the government’s efforts of increasing the amount of money in the treasury, the parliament passed policies that allowed the government to offer war bonds. The Reich bank was to respond to this offer by printing extra money to balance the amount of money in government’s position with that in circulation. From 1914 to 1918, the amount paper money printed for both the government and private sector spending had reached 33.12 billion marks. This was a significant increase since before the war the German government and the private sector spending accounted for nearly 2.37 billion marks. Before the war, one US dollar traded for approximately 4.12 marks. At the end of World War I, the exchange rates had changed significantly since one US dollar traded for 8.32 marks. This was however, the initial stages of the inflation. Although the effects of this inflation were not sufficient to cause an economic breakdown, they greatly influenced German’s economy. The worst phase of the monetary crisis was experienced during the first five years that followed the war. At the first quarter of 1919, the supply of paper money had reached 50.16 billion marks. This figures changed constantly to reach 1,310.56 billion marks at the close of 1922. On the other hand, 192.3 marks traded for one US dollar at the beginning of 1919. The exchange rate increased dramatically and reached 7,589.37 in 1922 and, the worst situation occurred in November 1923 when one US dollar traded for 4,200,000,000.00 marks. This figure is absurd and it implied great

Tragedy of the Commons Essay Example | Topics and Well Written Essays - 250 words - 1

Tragedy of the Commons - Essay Example Better and cheaper solutions must be developed and governmental support should be at all levels to deal with this problem. 2) The extraction of fossil fuels such as drilling of oil or mining is not considered a tragedy of commons because the resource that is being extracted is not being stored; in fact, individuals are using it as per their needs. The term tragedy of commons was initially driven to describe the over usage of the available resource. In today’s world, the usage of oil consumption for example, has exceeded to great extent. Therefore, to fill this need extraction of such resources is necessary. Nevertheless, the general view of the economists is that fossil fuels are a tragedy of commons because due to its usage the natural resources become extinct. However, the stress is upon usage and not upon over usage. Therefore, it can be said that it is not a tragedy of commons; rather it is a need that is larger than the availability of the resource (Sustainable

Radio in the 1930s Essay Example for Free

Radio in the 1930s Essay

Key To Success For Implementation Of IMC

Key To Success For Implementation Of IMC The emergence of integrated marketing communications (IMC) has developed into one of the most significant example of growth and expansion in the marketing discipline (Kitchen, 2003). It has influenced acting and thinking among companies but also state owned companies, authorities and political parties, all facing the realities of rivalry in an open economy (Smith, 1996). Today, integrated communications has developed into an expansive discipline that links marketing to a number of other grounds, including corporate culture, corporate design, corporate communication and public relations (Christensen et al., 2008). IMC has received significant interest in both the practitioner and academic communities, since the beginning. The interest played to IMC is largely a purpose of its strong appeal which makes good sense. Its been more than a decade since the concept was first introduced but however most major businesses have yet to fully apply the ideas contained in the IMC. In fact Schultz, et. al. (1992) state that recognition of IMC has not been as rapid as they thought. The benefits of IMC that Smith et al. (1999) identified are the following: All of the market communications are controlled and managed by the IMC. IMC ensures that brand positioning, personality and messages are conveyed to each part of communication which are delivered from a single reliable strategy. It is said that Relationship Marketing strengthens a bond of devotion with consumers which can also protect them from the competition. It is a great advantage to keep a consumer for life. IMC can increase the sales by extending messages across numerous communication tools to generate more ways for consumers to be aware of the product and to make a purchase. IMC reduces duplication in photography and graphics as they can be shared in advertising and exhibitions. A single agency is used for all communications so the agency fee is reduced or even if many agencies are used, time is as meetings get all the agencies together for strategic planning or briefings. Thus, it decreases workload and stress levels. Successful IMC campaign needs to find the firm a correct mixture of promotional techniques and tools that define their tasks and the level to which they should be used, and manage their use appropriately. IMC helps in making the communications effective and efficient amongst companies through various concepts such as customer focus, customer empowerment, brand resonance, immersive marketing and emotional bonding. If correctly implemented, the IMC plan could collect data and implement response based on the previously gathered data. Marketing communications derived from the consumer need is able to build value into the service or product and divide it from the competition in the customers minds. BARRIERS TO IMC IMPLEMENTATION Marketers appear to be tired when it comes to modifying the change and investment in their approach to marketing communications. The discussion concerning what marketing communications can be predictable to accomplish has been going on for very long ( Ambler, 2000). In the middle of the rising identification that advertising; mostly in the grown markets mainly carries out a reminder purpose focused largely on protecting the existing market-share. Both the agencies and clients have challenges in generating and implementing the efficient communications agenda. All areas of the diverse marketing communication business carry on to face instability among the media, declining audience and the internet (Douglas, 2003). All this are making the companies reconsider the blend of marketing communication tools with consequences for the usual mass media which may not be capable to gather the wants of the 21st century customers and find their market shares wear down despite of the synergies occurr ing from tactical associations in the media business (Davis and Craft, 2000). Another concern is regarding the advertising practitioners where an occurrence of inside-out idea and practice overcomes (Kitchen and de Pelsmacker, 2004). There are various tactical subjects of concern in the broader discussion concerning the development of IMC along with the long term involvement to marketing practice and theory (Gould, 2000). Duncan (2005) advocated the tactical forecasting and examining of brand relationships is who as well said that priority ought to be given to their most important consumers. But, so far, there is very little proof of purchaser value being resolute by any segment of IMC (Garber and Dotson, 2002). In spite of huge investments, the relationship amongst the multiplicity of IMC and customers is not well understood. Though, observed evidence of the effects of mixtures of media, like print advertising and television (Jin, 2004) is rising. According to the consumer driven strategy, IMC is the main organization of all the brand contact points. Different levels exist, where such integration takes place. The different levels would be the following. Level 1 Tactical co-ordination Level 2 Redefining the scope of marketing communication Level 3 Application of IT Level 4 Strategic and Financial Integration Key to success for implementation of IMC IMC is a theory that must be implemented logically and simultaneously at all levels and functions of a corporation. Marketing functions and Public relations are not the only programs that are integrated which makes the company an example of IMC (Low, 2000). The key tip is to be careful of companies with strong marketing cultures, because topics like corporate reputation will take a back seat to the provincialism of brand management (Pettegrew, 2000). Functional and Structural issues must become a critical part of any effective IMC series. Of particular importance is beginning with a communication czar who will become the principles and evangelist of the IMC implementation attempt (Reid, 2005). Any IMC program must be personalized to the unique character of a particular organizational culture. For an IMC program to work successfully, it must reflect the distinctive culture in which it must function well. EXAMPLES: In spite of the demand, the IMC premise fails to take into account the way most companies are structured and functioned. Many corporations that are believed to be examples of IMC; fail to maintain the IMC principles on a company basis. The examples of Nike and Proctor Gamble will disclose that neither of these companies are functionally or structurally integrated public relations and employee communications with their marketing roles. NIKE Nike- the athletic footwear and attire manufacturer, has been cited as an example of IMC excellence and marketing. In a cover story from Fortune, (Hamel, 1997) states: Ask Nike- CEO Phil Knight what he likes to do best, and he does not falter a beat, he likes to break things. then in the 1980s, he turned his booming athletic shoe corporation into a marketing machine, saturating the airwaves with drastic commercials that highlighted emotion rather than the product. Schultz, et. al. (1992) publicized Nikes success in their IMC book: The thinking behind IMC is that every statement logo, price, promotion, label, distribution should be created to help convince the intention of the competitive advantage. Duncan and Caywood (1996) also include Nike among several companies that have been tremendously successful and based on observation, they are doing brilliant jobs of integrating their communication labors. Nikes breaking the marketing rules of the athletic footwear business which has come at a cost paid by its worldwide company reputation. Given these setbacks, one could argue that Phil Knights tactical wisdom for Nike is more alike to original advertising and horizontal integration than true IMC. There is a little proof that Nikes victory was achieved by the tactical management of all messages and media used by an organization to jointly influence its perceived brand value (Keegan, Moriarty Duncan, 1992). There are missteps that suggest Nikes marketing communications which may not be so ideal. For example, in 1997, Nike followed its patently bold and brash in your face marketing formula in an attempt to gain market share in an international soccer (Thurow, 1997). In Spain, an overwhelmingly Catholic nation, Nike introduced a commercial of Satan and his demons playing against a team of Nike endorsers. Spain refused to allow the commercial to air during primetime. Nike also placed an advertisement in Soccer American magazine saying: Europe, Asia and Latin America: Barricade your stadiums. Hide your trophies. Invest in some deodorant, as Asia and Latin America have been crushed. So will Europe. The world has been warned (Thurow, 1997). And finally, Nike ran an ad on British TV featuring a controversial French soccer player who detailed how spitting at a fan and insulting his coach had won him a Nike contract. Far from having an insight into the soccer market from the customers point of v iew and gaining ground against rival Adidas, Nike garnered a scathing editorial in the International Federation of Football Associations newsletter. Another recent evidence that says Nike is hardly the quintessential IMC company. Nike groped and allowed accusations of child-labor sweatshops in Asia that subcontract the manufacturing of Nike shoes to fester. In 1999, a team of journalists went to document the conditions for themselves, but Nike shut the factories. Prior to this series of incidents, widely published news stories detailed incidents in which poor children in the inner-city were robbing, stealing and seriously injuring peers to obtain expensive Nike shoes such as Air Jordans. Publicly Nike ignored these charges for years. Considering these two incidents, there was a genuine public relation crisis where any company engaged in lawful IMC could have anticipated before it became a crisis. Instead, Nike just kept on marketing until crisis overwhelmed it. Nikes power as an IMC example is, at best overstated. Harris (1998) argues: That master marketer of our times, Phil Knight, likes to point out that while an ad page in Sports Illustrated costs $150,000, no amount of money can buy the front cover where swoosh-bearing athletes appear with great frequency. The omnipresent swoosh has a 90 percent-plus awareness among consumers, enabling it to stand alone. Many seasoned public relations professionals are quick to admit that companies that live by extraordinary market exposure can also die by the same token. In a recent effort to distance itself from its public relations problems, Nike first tried to eliminate its swoosh from its marketing campaigns and replace it with a kinder-friendlier marketing approach that emphasizes fair labor practices, the global community and environment. PROCTER GAMBLE Procter Gamble (PG) is considered by academic scholars to be a world-class marketing company and is said to stand 6th in Fortunes Most Admired Companies 2010 list (Wikipedia). Similar to the Nike brand, PG possesses some of the most particular brands in the world like Tide detergent, Duncan Hines cake mix, Jiff peanut butter, Crest toothpaste and Cover Girl cosmetics. It also has dominant market share with many of its leading brands. Even though, PGs marketing command has a record of external internal communication mistakes suggestive of Nike. PG openly misused both the Rely Tampon crisis and allegations that their packaging sign recognized the companys satanic links. It was said that PG lost face openly and separated employees when it was exposed that the company had phone-tapped a few staffs they had assumed of revealing business information. This was followed by a job of dealing with some of the physiological effects of its new replacement, Olestra. Without bearing in mind the public comeback, they allowed their scientists to name the release of Olestra, anal leakage (Henkoff, 1996), raising an additional sign of public controversy. Recently, PG shot itself in the business reputational base again. The Chief Financial Officer (CFO) declared to the media that PG anticipated to meet its earnings forecast for the end of the quarter. Few weeks later, new CEO, Durk Jager was forced to declare to the same media that they had incorrectly over-estimated their periodical income and that the business would fall very short of its periodical earnings forecast. Over the following week, the companys stock fell sharply as financial markets and shareholders lost faith in the respected company. The Board of Directors of PG then fired Mr. Jager. New CEO, A.G. Lafley must now try to recover the market share and end the defections of many of the companys finest and brightest to the hi-tech industry. Regardless of Harris (1998) categorization to the opposite, these exemplars explain just how far away PG has been working from the essential IMC state of speaking to all stakeholders with a single voice (Schultz, et. Al., 1992). THE PROBLEM WITH IMPLEMENTING AT THE HIGHER LEVEL OF MANAGEMENT Nike and PG do a wonderful job with the marketing side of IMC without incorporating their employee and public relation functions, their company reputations have suffered. IMC theory has given a short shrift to the organizational barriers that often avoid companies from implementing IMC effectively. BARRIERS BETWEEN THE COMPANIES [NIKE AND PG] I have argued that two companies Nike and Procter Gamble, fall far short of the IMC model. Neither company has effectively integrated its many communication functions seamlessly. Both companies are very strong in terms of marketing, but they remain weak in employee communications, public relations or both. The question is, how do companies like these miss the IMC mark? The answer would be to a great level in their organizational structures. Both- Nike and PG are marketing organizations, organized around product marketing. PG demonstrates a brand management association where both staff and line functions are positioned within a companys various brands or products. While, PGs organizational structure has developed over the years, staff communication functions such as public relations and employee communications are organized around and directly support each brand or group of brands. Brands get the most resources and use huge internal influence. Beginning in June 1999, PG undertook a new organizational proposal that created a unit called Global Business Services providing a centralized staff support service across all of its Global Business Units (GBUs). Prior to this idea, each brand unit had its own communication staff functions with little company-wide centralization and control. While Nike uses another form of organization, its purpose and structure still highlight marketing its products and services. CEO- Phillip Knight is Nikes marketing chief and until its recent reputational woes, exemplified its bold approach to the market (Thurow, 1997). Most of the marketing decisions are made by the heads of these business units without the kind of teamwork and central planning required by IMC. Staff communication functions like investor relations, public affairs and human resources have traditionally played support roles. CONCLUSION The concept of IMC is a good one but it only exists at lower level management and not the higher level management and reasons for it are very clearly stated in the passage above.